The History of Wedel Cakes
The story of Wedel Cakes is one that is filled with history. The chocolate factory, which was closed during World War II, was revived by Jan Wedel and his team. They kept the factory running to help workers and those who were affected by the occupation. They also worked to support impoverished artists and the pro-independence underground. Their factory even hosted educational gatherings.
Jan Wedel Cakes are deliciously sweet desserts that are reminiscent of marshmallows and pastille. These desserts were first developed in Poland in 1936. They are rectangular blocks of meringue covered in chocolate glaze. They are also referred to as "bird's milk" in Polish, which is interesting since the dessert was inspired by a Slavic fairy tale princess.
Jan Wedel acquired his own plane a long time ago, which served as an advertising and transport vehicle for the company. It flew to Paris and Copenhagen on a regular basis. Unfortunately, this plane was destroyed during World War II. Today, a replica of the plane can be seen at the factory in Praga during the Night of the Museums.
Jan Wedel Cakes are the signature product of the Warsaw confectioner's company. This cake has a chocolate coating and is interlaced with a nut filling. It is decorated by hand and has words printed on it. It was often given as a gift to diplomats before World War II. It was the brainchild of Jan Wedel, who was the most innovative confectioner in the family.
Jan Wedel's products are sold worldwide. The main markets are the USA, Canada, UK, and Ireland. However, they are also well known in Russia and France. The company also holds exhibitions in Ireland and Moscow. Despite being a small company, Jan Wedel is a global presence. The company has been in business for over 150 years.
In 2007, Wedel invested in a new production line for Ptasie Mleczko. Before, they had packaged their treats in cardboard boxes and two open trays. The company sought out alternative packaging solutions and a distributor in Poland suggested a new technology called SEALPAC. The new technology allows for longer shelf life and increased production efficiency.
Jan Wedel's pioneering work
Jan Wedel's pioneering work at Wedel Cakes was recognized as an important contribution to the development of Poland. Among his many achievements, he helped establish a workers' theatre and orchestra, and built a special performance venue. In addition, the company provided access to medical care and a kindergarten for its factory workers. His efforts were recognized with a Polish Order of Polonia Restituta.
The Wedel confectionery factory was relocated to Zamoyski Street in 1931 and continues to operate to this day. However, the factory was almost destroyed during World War II by the Germans. Fortunately, the factory reopened and continued to operate, although Jan Wedel never returned to his position. The company's name changed to July 22nd Confectionery Industry Plant after the war.
Jan Wedel's first chocolate factory was closed by Nazis during World War II. But he continued to run it to provide jobs to those affected by the occupation. He also supported artists and the pro-independence underground. He also held educational meetings in the factory.
Jan Wedel's chocolate masterpieces are created by world-renowned chocolatier Janusz Profus. Janusz Profus has the final say in testing the flavours of Wedel products. He also develops new recipes using Wedel chocolate. The chocolate-based sweets that Janusz develops can be purchased at the company's Chocolate Lounges around Poland. Janusz has also participated in many industry events and won many awards.
Wedel's high-quality products
Wedel is one of the oldest chocolate companies in Europe. It has been manufacturing chocolate for over 160 years. Its products are made in Poland and are known for their high-quality ingredients and superior flavour. The company uses high-quality cocoa from Ghana and produces chocolate tablets, marshmallows, biscuits, and other confectionery products.
The company is also known for its commitment to local communities. It has introduced beehives onto its roof and supports other activities in the area. It has a long tradition of collaborating with local communities, and its 170th anniversary celebrations encourage employees to become more active and take part in voluntary programmes. The company also offers special products to commemorate the occasion.
The company aims to increase productivity across its supply chain. Its manufacturing processes are increasingly automated and digitalised. In addition, it has implemented a training project for each production unit. This training is refreshed annually to ensure that workers have the latest skills. It also has a team of super users to ensure that products are of a high quality.
The Wedel family started their business in 1946, when Harley Wedel opened a fruit and produce store in Kalamazoo. The business soon outgrew its original location, and they built a new facility on 25 acres. In 2001, they opened the Premier Horticultural Center in Southwest Michigan. The new store features a wider range of products, including a large florist department and bulk landscape materials.
Wedel's marketing strategy
A year-long programme has been introduced to celebrate the 170th anniversary of the company. The activities include charity events and employee training programmes, while the company has also produced special products to celebrate the milestone. Ptasie Mleczko Dark is one of these products. These products are also marketed through new packaging and advertising.
To meet the growing demands of a global consumer, Wedel decided to take its marketing strategy on a more sustainable, digital approach. This involved reshaping the company's supply chain. The goal was to increase efficiency through increased automation and digitalisation, while also empowering the workforce. The transformation also required embracing sustainability.
Before World War II, Karol Wedel's business was selling candy, processed fruit, and chocolates. He also employed his son Emil to work in his shop. Later, the young Wedel began traveling to various sweets companies across Europe. In 1871, he became the owner of his family's business. He later married Eugenia Bohm, who helped him expand his business.
The Wedel brand is the oldest chocolate in Poland, and has won the hearts of the Polish people for generations. The company was founded in 1851, and it has proven its passion for chocolate throughout its history. Karol Wedel, a German confectioner and entrepreneur, established the brand in Warsaw. Since then, the company has expanded to five continents.
The company was acquired by Kraft Foods Inc. in 2009, but the European Commission demanded that Wedel be sold to a foreign company. They feared that a combined Kraft/Cadbury-Wedel company would control too much of the Polish confectionery market. As a result, the company sold Wedel to Lotte, a South Korean company that is a major player in the Asian confectionery industry. As part of the acquisition, Kraft Foods retained the rights to the Cadbury brands and two manufacturing plants in Skarbimierz.